U.K.-based Ghanaian Gospel musician, Sonnie Badu has riposted in a recent interview that negative news helped his brand.
Speaking exclusively to Dentaa on the ‘Dentaa Show’, the multiple award-winning musician retorted that, sometimes negative news help grow brands.
According, some negative news actually helped his brand because most people are just keen about such stories.
“There is positive news and negatives news but most at times, negative news sells brands quickly.”
The Dentaa Show is telecast every Saturday at 5:30 pm on an Accra-based GHOne TV.